The Funnel Framework
A sales funnel is the journey from stranger to customer. Understanding and optimizing each stage is the difference between a struggling business and a thriving one.
The Stages: TOFU, MOFU, BOFU
Top of Funnel (TOFU) - Awareness
People don't know you exist. Goals:
- Get found (SEO, ads, social)
- Capture attention
- Provide value immediately
Content: Blog posts, social content, videos, podcasts
Middle of Funnel (MOFU) - Consideration
People know you but aren't ready to buy. Goals:
- Build trust
- Demonstrate expertise
- Nurture relationship
Content: Email sequences, case studies, webinars, free resources
Bottom of Funnel (BOFU) - Decision
People are ready to decide. Goals:
- Remove objections
- Make buying easy
- Create urgency
Content: Demos, trials, consultations, testimonials, guarantees
Lead Magnets That Work
Give something valuable to get email addresses:
- Checklists: Quick wins, easy to consume
- Templates: Save them time
- Guides: Comprehensive resources
- Tools: Calculators, assessments
- Trials: Experience before buying
The Nurture Sequence
After someone opts in:
- Email 1 (Immediate): Deliver the lead magnet + welcome
- Email 2 (Day 2): Valuable content related to their interest
- Email 3 (Day 4): Case study or success story
- Email 4 (Day 7): Soft offer or invitation to next step
- Email 5 (Day 10): Direct offer with urgency
Conversion Optimization
Landing Pages
- One clear goal per page
- Headline matches ad/link that brought them
- Benefits over features
- Social proof (testimonials, logos, numbers)
- Clear, prominent CTA
Reduce Friction
- Fewer form fields
- Multiple payment options
- Guest checkout
- Progress indicators
Need a marketing strategy that actually works? Let's talk about your business goals.
Schedule Your Free ConsultationMeasuring Funnel Performance
- Traffic to leads (TOFU conversion)
- Leads to qualified (MOFU conversion)
- Qualified to customer (BOFU conversion)
- Overall: visitors to customers
Custom Funnel Design
At Sinsajo Creators, we design and build high-converting sales funnels tailored to your business. From landing pages to email sequences to automation - the complete system that turns visitors into customers.
Grow Your Business with Sinsajo Creators
At Sinsajo Creators, we build data-driven marketing strategies that deliver measurable growth. From social media management and content creation to paid advertising and conversion optimization, we're your full-service digital marketing partner.