TikTok: Not Just for Teens

The average TikTok user is now 30+. Decision-makers are on the platform. And CPMs are still lower than Facebook or Instagram. If you're not advertising on TikTok, you're leaving opportunity on the table.

Ad Formats

In-Feed Ads

Native video ads that appear in the For You feed. Most common and versatile format.

TopView

First ad users see when opening the app. Premium placement, premium price.

Spark Ads

Boost organic posts (yours or creators'). Authentic feel, strong performance.

Collection Ads

Shoppable ads with product catalog. Great for e-commerce.

Creative That Works

The TikTok Aesthetic

  • Native, not polished
  • Vertical (9:16)
  • Hook in first second
  • Text on screen
  • Trending sounds (when appropriate)

UGC Style

User-generated content style outperforms polished ads. Real people, real reactions, real results.

Hook Formulas

  • "I found the secret to..."
  • "POV: You just discovered..."
  • "This changed everything..."
  • "Why didn't anyone tell me about..."

Targeting

Demographics

Age, gender, location, language.

Interests

Based on content interaction.

Behaviors

Video interactions, creator follows, hashtag engagement.

Custom Audiences

Website visitors, customer lists, app users.

Lookalikes

Find users similar to your best customers.

Campaign Setup

  1. Objective: Match to your goal (traffic, conversions, app installs)
  2. Budget: Start with $50-100/day to test
  3. Audience: Broader initially, narrow based on data
  4. Creative: Test 3-5 variations
  5. Optimize: Let campaigns run 7 days before judging

Need a marketing strategy that actually works? Let's talk about your business goals.

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Measuring Success

  • CPM: Cost per 1000 impressions
  • CPC: Cost per click
  • CTR: Click-through rate (above 1% is good)
  • CVR: Conversion rate
  • ROAS: Return on ad spend

TikTok Advertising

At Sinsajo Creators, we create and manage TikTok ad campaigns that reach your audience authentically. From creative development to optimization - TikTok advertising that actually works.

Grow Your Business with Sinsajo Creators

At Sinsajo Creators, we build data-driven marketing strategies that deliver measurable growth. From social media management and content creation to paid advertising and conversion optimization, we're your full-service digital marketing partner.

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